TOOLS

TOOLS is a brand of spray paint that emphasizes the art of graffiti and sees it as a form of self-expression that should be accessible to everyone. In a world where graffiti is often stigmatized and viewed as a negative activity, TOOLS seeks to change the perception of this art form and show that it can be just as beautiful and meaningful as any other type of art. One of the ways that TOOLS is changing the perception of graffiti is by offering a distinctive visual identity. The brand's packaging features elegant white boxes with modern typography and includes packaging made of plexiglass just like in an art museum. This visual identity sets TOOLS apart from other spray paint brands and makes it clear that the company is focused on the art of graffiti rather than simply providing a tool for the purpose of vandalism.